What is autoresponder? Understand the benefit of this feature for your email marketing campaigns and how to set up MailChimp! – WAU
Make a good first impression with your future customers with the autoresponder! Understand everything about it and how to apply it in MailChimp!
A well-defined email strategy can bring great incredible results to Content Marketing actions.
It is necessary to understand how to start, which also involves the technical part of the strategy, which can sometimes cause difficulties.
There are many email marketing tools on the market and one of the most popular is MailChimp, which offers incredible features and has a free version that covers all features with a limited number of contacts.
One of these features is the autoresponder, this function we will learn its importance and how to configure it within the tool. Don’t worry, it’s not a seven-headed bug!
So come on?
What is an autoresponder and why is it important?
The autoresponder is nothing more than an automatic email that your user receives right after signing up for your blog’s newsletter.
The purpose of the autoresponder is to introduce yourself to your new contact.
It is extremely important in your strategy, since it is your brand’s first contact with a possible customer. Thus, it is essential that this email is set in your email marketing tool, regardless of what it is.
Obviously this should not be your only email.
A newsletter strategy is also needed, which are informative messages sent with recurrence to the subscriber, being less commercial and focusing more on content.
You can understand more about it with this complete Newsletter material.
Now that we understand its importance and why we should include it in our strategy, let’s learn in practice how to configure it in MailChimp.
How to set up the autoresponder in MailChimp
We did a step by step tutorial illustrated in this post, check it out!
1. Creating a list on Mailchimp
It is interesting to create an exclusive list for your newsletter, where all the subscribers who have registered in your CTA to capture email will be imported.
For this, we will follow the following steps:
- From the main menu in Mailchimp, click on “Lists””.
- then click on “Create a list” and then “Create a list” again.
- Fill out the form as follows:
- List name: name you will give this list. This name is for your control only;
- Default form email adress: preferably enter your corporate email;
- Default from name: your name;
- Reuse reminder from another list: a brief reminder of why this user signed up for your list.
- Notificantions (optional): these options are for you to receive an email notification every time someone is imported into your list.
It is always recommended that you fill this information with corporate data, ok? However, but ahead, we will configure other information that will be viewed by the subscriber. How it was:
Then just click on “Save” and that’s it: our newsletter list was created successfully, now let’s see how we integrate it in wordpress:
2. Integrating with WordPress
- In your WordPress, place your mouse over “Plugins” and click “Add new”:
- Then type “MailChimp” in the search tab. The plugin we are going to install is the first one on the list, click on “Install now” and then “Activate” (this option will appear after installation):
- With the plugin installed, a new option called “MailChimp for WP” will appear in your left sidebar. Place the mouse on top and then click on “Mailchimp”:
- On the next screen, notice that he is requesting a “MailChimp API Key” and is marking it as not connected:
- At that time, it will be necessary to return to MailChimp to search for that key and put it in the blank. To do this, follow these steps:
- Click on your MailChimp profile and then “Account”:
- In the menu that will appear on the screen, click on the option “Extras” and then “API Keys”:
- On the next screen click on the “Create A Key” button:
- With the API created, copy the code of numbers and letters and paste in the blank space of WordPress (You can create several APIs for different integrations, so it is important to name these keys for your control):
- Now just click on “Save changes” and that’s it: integration with WordPress was done. Notice that the list we created already appears to us:
Well, integration with WordPress is done. Now we need to integrate with Contact form 7, the most popular form plugin and this is what we use here at Websites Are Us because it is highly efficient, so, let’s go to step by step:
- Now, place your mouse over “Mailchimp” again and click on integrations:
- Click on “contact forms 7”:
- Then, just follow this step by step:
- MailChimp lists: choose the list from which you want to import the contacts. In my case, I chose the list we created in this tutorial, called “Newsletter List”;
- Checkbox label text: write a short text that appears under the submit button on your form;
- Pre-selected checkbox ?: always leave this option marked as “Yes”, so that the user does not need to check it, thus avoiding another click;
- Load standard CSS ?: also leave it marked as “Yes”, so that the Checkbox follows the identity of your blog;
- Double check ?: leave it marked “No”, so that MailChimp does not send a verification email;
- Update existing subscribers ?: here also leave it marked as “No, MailChimp already updates its list when the user signs up;
- Click “Save changes”.
It looked like this:
Ok, settings done! Now we need the form on our blog to integrate with these settings.
To do this, copy the code that MailChimp created: [mc4wp_checkbox]. This code is standard and never changes.
- Now we need to paste this code into the form we want to integrate. To do this, place your mouse over “Contact” (which is nothing more than the Contact forms 7 plugin) and click on “Contact form”.
- On this screen, all your forms will appear. In my case, the only form is entitled “Receive news from the blog”. This name is standard for forms created for WAU customers who blog with us, okay? If you have your own blog, check carefully what form you have designed for your newsletter. Then just click on the name of the form:
- Now just click on the code that we copied under “Send” and then click on “Save”. Ready, integrated form:
To be sure, enter your page and check if the Checkbox is there, do a registration test and see if your email has already entered the list created in Mailchimp:
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