Click-through rate is an SEO and advertising metric used to measure how many users clicked on an ad, link or call to action and went to that ad, link or website.
What does click-through rate measure?
Click-through rate measures the people who see and click on your ad. So why is this metric so important? A high click-through rate tells you that your ads, emails or website are performing well.
If you’re observing a low click-through rate, it means something isn’t right and your potential customers aren’t clicking on your site. That’s why you need to monitor your content, ads and emails and pay attention to these metrics while doing so.
How is clickthrough rate calculated?
Click-through rate is calculated by dividing the number of unique clicks your ad receives by the number of impressions. Impressions are the number of times your ad has been shown.
How should the clickthrough rate be?
If you have a high organic clickthrough rate, it means more traffic to your site. For example, if your page ranks third in Google’s search results but has a high CTR, Google may move your page higher because people are clearly interested in your page.
How can click-through rate hurt your SEO? If you’re looking for something unrelated to your business in Google search and people click on your page expecting something but see something entirely different; this may result in a high bounce rate. If you’re seeing a high click-through rate but a low conversion rate, that’s a bad sign.
Click-through rate and SEO
When it comes to search engine optimization, clickthrough rate is important, but not everything. You need to make sure that your website is optimized for search engines and contains relevant information for your customers.