▷ Wix or WordPress? Know the main differences and choose the best! – WAU 2020


Wix or WordPress? Know the main differences and choose the best! – WAU

Website creators have made web development a drag-and-drop game, but CMSs are still unbeatable in terms of content management and marketing monitoring. Wix or WordPress, respectively, are the main representatives of these categories and, in this post, we analyze both services in detail to help you make the right choice.

Wix or WordPress? If you have this doubt, it is probably because you have realized that creating a website is essential nowadays, but, like any beginner, you are not sure where to start. No problem, we’ve prepared this article to help you!

Anyone who is getting to know Digital Marketing better now and is faced with this plethora of tools for content creation and management, cannot imagine the headache that website development once represented.

Fortunately, times are different. The internet is the new communication star, Inbound Marketing stands out in the face of old advertising practices, brands and customers talk like friends and, as Bill Gates said in 1996, content is king!

Behind all this, there are platforms like Wix and WordPress giving life to websites, blogs and virtual stores. In this post, you will understand how each of them works, what they are capable of and to which audiences they are best suited. Come on?

What are the essential differences between Wix and WordPress?

To find out which of the two platforms, Wix or WordPress, is the best one to house your portfolio, sell products or start your Content Marketing strategy, the first thing we need to understand is that they don’t offer the same services.

Although both deliver quality websites, blogs and e-commerce, Wix is ​​essentially a website builder. In fact, the technology of its editor “drag and drop” is one of its strongest points.

WordPress, in turn, is a complete CMS (Content Management System), with numerous features. Let’s understand a little more about each one now.


Wix was not famous by chance. The company invests heavily in advertising and its campaigns have already included firework shows and movie stars. You probably have come across branded banners and commercials on YouTube sites and videos.

The simplicity that the company conveys in its ads is true. The platform is very intuitive and focused on what your audience is looking for. A full plate for those who want to enter the world of the Web, but do not have any technical knowledge on the subject.

The Wix page editor makes creating websites a joke apart and there are templates for the most varied types of business. The problem is that not all of them are responsive.

For the most knowledgeable, the platform also allows some changes in CSS and HTML, not to be just drag and drop, in addition to plugins and interface for online store.


When researching WordPress you will come across two different versions: o WordPress.com it’s the WordPress.org.

The first has a proposal similar to Wix: it is a completely online tool for creating websites with several customization options.

The highlight, however, is on WordPress.org. The platform is a great open source initiative (open source), with a giant community of active contributors.

Unlike website creators, this version of WordPress is software that needs to be downloaded and installed on a local server, or on a contracted hosting.

It is the most popular CMS in the world and its options, functionalities and integration features allow the creation of blogs, websites and professional stores.

Its use does not require mastery in systems and programming languages, but it is recommended to have basic technical knowledge to install, configure and manage some tools.

What are the advantages and disadvantages of each platform?

Now that you understand the proposal of each platform, it is easier to choose between Wix or WordPress and, for the avoidance of doubt, we have prepared a detailed comparison between the two. Check out!


As already highlighted, Wix is ​​a platform aimed at lay users. Its tools allow the creation of websites without the need to perform installations, configurations or code changes. Its visual elements are presented in blocks and the general operation is very intuitive.

WordPress, in turn, presents a less “cool” style, especially for the novice user, but familiarization is quick. The practical drag and drop does not exist here, and most edits are made on the main panel and not directly on the pages, as in Wix.


Naturally, Wix takes the lead in this criterion, after all, it does not need installation. This service model is called hosted and it means that the sites run from Wix’s own servers.

CMSs like WordPress are platforms self-hosted, that is, your websites are run from a local server. This means that, although the software itself is free, you will need to hire a hosting plan to get your website up and running.


There is no platform that is 100% secure, but in the model hosted offered by Wix, the biggest responsibility with security for websites is the company’s responsibility, as users do not have access to the platform’s database.

It does not mean that website builders are always reliable, but to ensure the integrity of the service, their resources are constantly updated.

In WordPress, the user is directly responsible for the security of the site, as it owns all its structure and has access to all its data from the root.

In general, the platform is secure, but it will be necessary to take precautions with security plugins and strong passwords, not only on WordPress, but also on the hosting service.

Design and customization

Design is a strong point of Wix. Such freedom given to the user by the editor allows create pages for all tastes and styles. You just need to be aware of responsiveness.

Adjustments made to desktop pages may not work well on smartphones and this is intolerable in this era of digital transformation. Mobile was responsible for 52.2% of online traffic in 2018 and the numbers are growing.

WordPress, however, does not lag behind in terms of design and customization. Are thousands of plugins and themes to build the look of your website, and the new updates to these tools bring more and more responsive layouts.

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To keep your Wix site up and running, you don’t need to make many adjustments. All eventual maintenance and updates are carried out automatically. The user only has to worry about creating and editing their content. This simplicity is pleasing at first, but makes the site a bit in a cast.

In WordPress, basic maintenance tasks can be minimized with the help of plugins, but there will always be a need to perform updates manually, correct errors, make backups, etc.

The advantage is flexibility, as there are a number of management tools that help your site stay faster, more responsive, more profitable and more discoverable.


Wix offers a support center equivalent to traditional SACs, with a team available by email, chat and even phone. WordPress.com also offers a similar support team.

Despite having a contact page on its website, WordPress.org does not have an official call center.

Still, the platform has a huge network of users and collaborators who help each other through forums and blogs scattered over the internet.

It is also worth mentioning that the content produced on WordPress is incredibly vast and its users have access to an immense range of articles, tutorials, video classes, books and courses to train and answer questions.


The creators of traditional websites did not usually present installable increments in addition to the additional service package of their paid plans.

Wix has innovated its market by providing drag-and-drop plugins for its website creator. The platform offers hundreds of apps: some free, others with limited functionality, and those restricted to subscribers.

When it comes to the Web plugin, however, WordPress is unbeatable. There are more than 50 thousand plugins available there for the most diverse functions and services, including solutions developed by major technology companies. Best of all, most of them are free!


Wix has already faced controversy over its alleged handicap in search engines. What happened was that, in 2015, Google’s algorithm suffered a failure that compromised the indexing of the sites created on the platform, but everything indicates that the problem was solved, although there are still noises on the subject.

Discussions aside, the truth is that Wix is ​​really limited in SEO settings – which is already expected in its service model.

Most of the company’s recommendations are restricted to content improvements and, to access analytical data, for example, it is necessary to hire a premium plan.

WordPress, on the other hand, delivers all the control in your hands, including SEO. In addition to being previously prepared to be well ranked on Google, the CMS:

  • allows you to customize the URLs of your pages from the beginning;
  • enables adjustments directly to your code;
  • and also offers several free plugins, such as Yoast SEO, which educates the user during the production of the content.

Wix or WordPress: which one should I choose, anyway?

Wix and WordPress are the most popular platforms in their respective service categories. Considered the biggest reference among website creators available on the market, Wix is ​​aimed at a more lay audience or users who do not want to go deeper into web development.

WordPress is the most well-known and beloved CMS on the internet, precisely because it delivers an extremely efficient solution on an open platform that constantly evolves.

Despite requiring some prior knowledge, it is, in general, simple to use and its variety of resources is capable of meeting any type of need on the Web.

First-time users often explore Wix before trying WordPress, attracted by the simplicity that the company advertises. In fact, your website creator delivers what it proposes and is undoubtedly very effective for creating corporate pages, portfolios and even small e-commerce.

Anyway, WordPress is the most robust option for managing content on the Webas it offers more advanced features for building pages, integration with other services, improvements in SEO and data monitoring, factors that are indispensable for digital marketing.

And then? Wix or WordPress, which one will you stay with? If your choice is WordPress, we have a content that teaches you how to use it in creating a corporate blog!

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