Facebook is, today, the best tool for you to advertise your ecommerce products. Its low cost and vast scope make it an excellent choice for those with little money to invest or even for those who want to invest thousands of reais per month. But the big question is, how to invest? How to increase the chances of having a good return on this investment? Throughout this article, we’ll share 21 steps to get you started advertising on Facebook. Follow all of them very carefully and it will certainly be easier to advertise on Facebook.
And don’t forget, integrate Facebook Messenger with Websites Are Us to optimize your chances of conversion and to be able to bring social media customers to your store without interruption in service.
1. Create your Fan Page
Without creating your Facebook page, it will be impossible to create ads.
2. Think about your target audience
Before making your first ad, correctly defining the target audience is essential. Otherwise, you will be presenting your products to anyone who has no interest in buying it.
3. Make link ads
When you are going to advertise on Facebook, there are several interesting options. But without a doubt, link ads are the most interesting.
4. Think carefully about the products you are going to promote
There are some products on your site that are more likely to be sold than others, correct? So, use the products with the greatest.chances of sale to use in your Facebook ads.
5. Have your website well optimized for sale
It may sound cliché, but an error on your site can be enough to invalidate your ad conversions. Before you advertise, check if everything is perfect with your website: if the shopping cart is working, if the links are all correct, if the photos correspond to the product, etc.chances of sale to use in your Facebook ads.
6. Will you advertise for Desktop or mobile?
Facebook gives the possibility to advertise for Desktop, for mobile or for both at the same time. Only choose the mobile option if your website is responsive.
7. Choosing the right image
The image of the ad is crucial to the success of your Facebook ad. Before advertising, reflect well on the image you are going to use and if necessary, hire a designer to produce it.
8. Think carefully about your ad text
In addition to the image, the ad text is also crucial to generate more clicks and visits to your site. When creating the text, think about how you will use it to get the user to click on the ad.
9. Side or News Feed?
These are the 2 places you can advertise on Facebook. While the News Feed is more expensive but generates more clicks, Lateral has fewer clicks but turns out to be cheaper.
10. Use your email list
Facebook has the option “Custom Audience”. It allows you to upload your email list from your e-commerce to Facebook and can present your ads
11. Use your website visits
The “Custom Audience” option also allows you to make announcements to people who visit your site. It is also known as Remarketing.
12. Create Lookalike audiences
From Custom Audiences, you can create wider audiences with similar characteristics. It is a good option for when you want to look for wider audiences.
13. Exclude audiences
On Facebook, you can also include pixels on your purchase confirmation page. These pixels are for you to create an audience that will be connected to Facebook. Once that audience is created, you can exclude them from your ads. This strategy is for you to not show ads and consequently spend money on those who have already purchased your products.
14. Days of the week or end of the week?
Pay attention to your conversions and analyze whether your ads perform better on the weekend or on weekdays. In some cases, not making ads on the weekend, for example, can be a good option.
15. oCPM, CPC or CPM?
Facebook offers several possibilities when it comes to advertising. They are CPC, CPM or oCPM. If you’re unsure which to use and don’t know what they mean, use oCPM. It usually generates better results in most situations.
16. Beware of more than 20% text
Facebook has a very specific rule: you cannot advertise images with more than 20% text. If you do, your ad may be blocked.
17. Pay attention to Facebook rules
In addition to the 20% text, Facebook also has other very strict ad guidelines. Read about them before advertising on Facebook.
18. Beware of blocked account
If you do not pay attention to the previous point, you may have your ad account blocked and you will no longer be able to advertise on this social network.
19. Follow often
Don’t just upload your ad to Facebook and expect results. It is necessary to follow the performance to know if you are on the right track.
20. Respond to users
Respond to users. When making an announcement, be careful to answer any questions or even comments that may arise.
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21. Test, test and test
Test, test and test. To understand what works best on Facebook, you have to test it, especially ad variations.
And you, have you used Facebook to make sales in your e-commerce? Be sure to integrate it with Websites Are Us to serve omnichannel!
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