▷5 Tips for Hitting Sales Goals in Your Ecommerce


Goals, in general, are important for any part of the company. Whether at the organizational, departmental or individual level, the goals help the company to put all employees working for the same purpose – in addition to motivating professionals. Regardless of the hierarchical level, there is an objective, a focus to follow.

In the case of sales targets, specifically, they have an even more special value. After all, sales are at the heart of the business, right? Check out our tips in this text!

Why is it important to hit sales goals?

Achieving goals, in general, is important for motivation, as it generates a sense of success and ability – and it encourages anyone to persist and achieve better results.

But in addition to exciting teams, sales goals specifically help ensure that the company gets the results it needs to keep working. Sales generate the main revenue of your business, so these goals must be assertively established and achieved continuously.

5 Tips for Hitting Sales Goals

Below, we will list some useful tips that you and your team can adopt!

1. Create checkpoints

Checkpoints are those times when you stop everything you are doing to measure the results: from negotiations that are heading to close to challenges faced in hitting sales targets.

The ideal is to create checkpoints before the target deadline. In addition, it is important to establish these verification moments with some frequency – daily, weekly, monthly and so on.

2. Think outside the box

If you are analyzing your checkpoints and realizing that you are not close to achieving the results as you would like, it may be time to look at your strategies and think outside the box.

You will not achieve different results by always doing the same thing. So, think and reflect on innovative ideas that will take you to another level.

3. Review the goals

If, even with the two previous actions, you continue with results below what you would like, it may be the case to review your goals. Perhaps they are too aggressive, do not take into account market fluctuations, among others. Remember that goals must be realistic!

4. Analyze your tasks

Analyzing the company’s tasks and processes is also essential to help you hit sales targets. Are they goal-oriented? Are you prioritizing those activities that will bring you closer to your goals? Are you procrastinating on something that could collaborate more with your results?

If you can’t afford to focus exclusively on hitting goals (for example, if your business is small and doesn’t have a sales team), set days or periods in the week to dedicate yourself exclusively to that.

5. Focus on profitable customers

You can dedicate a lot of time to a customer who is not ready for a purchase or another that will generate profitability. Which would you bet on? The answer is obvious and easy, but the truth is that not all salespeople realize this. Attention! This is not to say that you should leave no customer alone, but perhaps they should not be with the sales team, but with another.

This is very important to deal with consumers who come to the company and offer personalized service. If the visitor to your store is not yet prepared for a purchase, the ideal may be to pass it on to the content marketing team, for example, so that they receive more information about the company.

Rate interested parties who come to your company. What stage of the purchase journey are they at? Are you ready to become customers? Do you need more time to get to know the product and / or the company better? Based on this, the sales team will be able to focus all their energies on people who already want to make a purchase.

As you can see, better understanding who the person who arrived at your company is is critical to dedicating efforts to the right consumers. That is, those who are at the ideal time to convert, for whom you know what to say and whose stage of the purchase phase has already been identified, to approach them at the perfect timing. So we recommend that your next reading is about better understand the consumer’s buying journey.