The only marketing strategy tactic that has never failed to engage in recent years is holding a Twitter raffle contest. It is one of the best ways to build awareness within your brand and account, attract a new audience and reward your loyal followers.
But running a Twitter raffle contest isn’t just about Tweeting a gift and counting the number of Retweets. Much more is needed. In this article “How to draw on Twitter?“ The question will be focused on.
✤ Guide to Raising Raffles on Twitter: How To?
✓ Like all other social media competitions, Twitter competitions start with a defined goal.
✓ What is the main purpose of this competition?
✓ What do you want to get out of this?
✓ Would you like to gain more followers? If so, how many followers are you targeting?
✓ Perhaps you want to promote a new product or feature or simply increase brand awareness. How many impressions should you target in this case?
Additionally, having a clear goal helps you decide what kind of competition to run. So this is a critical first step that should never be skipped.
One of the key requirements for a successful Twitter raffle is that you choose a worthy prize. “Valuable” does not mean expensive here.
Rather, your followers and You need to choose a reward that has value for your target audience.
What kind of reward encourages them to participate in the Twitter raffle?
After answering these questions, you can go through the Twitter draw type determination stage:
✤ Twitter Sweepstakes Types
▷ Retweet & Follow
The type of contest that requires participants to follow your brand on Twitter and Retweet your original contest post to enter. This is the easiest type of Twitter contest as it doesn’t require complicated steps to login. So you will probably get a lot of input / engagement.
This type of Twitter contest is functional to increase brand awareness, grow your followers and gain more impressions. The few simple entry requirements however have a major flaw, as it makes this type of competition easy to play. A few years ago, a computer engineer even built a bot to automatically participate in Twitter contests.
It’s helpful to ask attendees to add a comment, answer a question, or even tag a certain number of friends to qualify.
▷ Comment to Join
In some cases, brands may also run Twitter contests where participants only need to comment to participate. They don’t necessarily need to go through the process of liking the post, following the brand, and retweeting the post. This is a great way to increase engagement and even increase visibility.
There are also various sweepstakes organizers who run a contest to win a gift, asking their followers to respond to their posts with two agenda tags.
▷ Site-Directed Sweepstakes
If your main goal is to attract visitors to your website, you might want to consider organizing a sweepstake contest. This includes creating an actual landing page with a login form on your website and sharing the link on Twitter (or any social media platform).
However, this type of contest may not contribute much to increase your brand reach, as participants do not always need to Retweet or comment to participate.
▷ Photo Contest
If you want to host a raffle with user-generated content, this is the best Twitter contest type to start. For example, for a photo contest, you can ask participants to post a picture that follows a specific theme or topic and use your contest hashtag in the title.
For example, they may share a photo of a meal they prepared using your product.
▷ Question and Answer Method
It can also be helpful to encourage participants to be creative in their entry to the contest to ensure that the prize is getting the most deserving. For a chance to win gifts, you can ask a question and encourage your followers to post their answers. This can be anything from a knowledge-based question to a story-based question where participants have to tell their personal stories according to a particular theme.
✤ Terms of Participation
✐ When running a Twitter sweepstakes competition, it is very important to be clear about the rules of participation.
You should set a set of rules based on Twitter contest guidelines and the type of contest you want to run. You must then state these rules in your post so people know exactly what they need to do to enter the contest. Having a clear definition of the rules also helps you avoid any conflicts later on.
This is a crucial element in avoiding people’s bias, holding a fair Twitter competition that offers every participant an equal opportunity to win. Outside of contests where you want people to post creative comments or personal stories, you need to pick a random winner among hundreds or thousands of entries. And for that, you need a Twitter sweepstakes site. Twitter raffle sites can help you in this regard.
✤ To Check Results
So how are the contest results for the returns of Twitter raffles managed and measured?
This topic is important. Because for contests that include participants’ responses, for example, you need to track all responses to your Tweet. This can be very difficult, especially if you get thousands of responses and use the native app to sort the responses.
Using social media management software with Twitter integration can help you manage and filter all responses in one place. This makes it much easier to manage your contest responses. You can compile and read the responses so you can easily pick a winner later.
*The article has been translated based on the content of https://www.moradam.com/20180211206693/twitterda-cekilis-nasil-yapilir/ by www.moradam.com
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