Year after year Instagram continues to develop tools and resources to enhance the experience of its users. However, one of the most important and desired features by professionals who use the social network is something that was created a long time ago, the verification seal.
With the function of ensuring the authenticity of profiles of public figures, celebrities and brands, the seal that was made available unilaterally started to have a request process in 2018.
This was a need identified by the platform. Originally, the purpose of this feature was just to prevent abuse of fake profiles and fraud. Today, displaying a verification stamp on your profile is also a way of showing professionalism and seriousness with your work.
The request is open and can be made by any user of the social network, however, not all profiles will be verified. Only profiles that meet the specific criteria required by Instagram will be verified.
Keep checking our content if you want to better understand this process and learn how to be verified on Instagram.
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What is profile verification? Why is it important?
As we explained in our introduction, checking on Instagram is simple. It is the way that the social network has developed to help its users easily distinguish real profiles from fake profiles. Because verified accounts can be easily identified by a blue stamp displayed on your profile.
Getting verification is very important for people who use the social network for professional purposes. It shows the public that that account has influence and authority in their area of expertise.
In addition, verified profiles also have some benefits such as greater reach, appearing at the top of the search and gaining priority in your followers’ feed.
What are the requirements assessed to be verified on Instagram?
As much as the application process to earn the blue seal is free for users in general, not all people will achieve the icon that attests to its authenticity. After all, some of the requirements are quite exclusive and difficult to achieve.
According to Mike Krieger, Co-founder of Instagram, in addition to perfectly complying with the platform’s Community Guidelines and Terms of Service, for an account to be verified it needs to be notable, complete, authentic and exclusive.
Verified accounts must represent real people, registered companies or brands. They also need to be the only account representing a person or institution, as only one profile will receive the verification badge. In addition, you must submit a complete biography, avatar image and have a publication.
Step by step: how to get verified on Instagram
The verification request is a very simple process and can be done by any user of the social network. However, it is worth remembering that there is no guarantee that your account authentication will be approved. If your profile is verified, you will receive a notification to accept or decline.
Check it step by step:
- With the application open, access your profile.
- Click on the 3 streak icon to access the menu.
- Click on the “Settings” item.
- Access the “Account” option.
- Click on the item “Request verification”.
- Fill in your information and send an image of a document that proves your identity.
The identification document may vary according to your profile category. Personalities and influencers must send a personal document that attests to their identity, while companies must inform their name, corporate name and send their CNPJ card, municipal, state registration or social contract.
After completing this process, you will need to wait for 30 days to find out if your request has been accepted. If it did not work, the process can be done again.
Tips to make it easier to verify your profile on Instaram
Now that you know what the verification seal is, how important it is and how to do this process. Check out some tips to increase your profile approval chances.
Respect all Instagram rules
To be verified on Instagram it is essential that your account respects all the rules of the social network. Therefore, ensure that your profile does not use automation methods to gain followers and does not spam, sending similar messages in various publications.
This is very important because the platform values the experience of its users, so its guidelines were designed to protect those who use the platform. Going against this idea is something that is not well regarded by the company.
Create a great bio
One of the elements evaluated for Instagram to decide on verification is to analyze whether your profile is complete. Therefore, create an excellent Instagram bio, fill in each of its fields and use this space to present completeness, authenticity and exclusivity.
Be present in other networks
One of Instagram’s ways to find out if your profile is remarkable is to find out more about yourself outside of the social network itself. So, optimize your website, create content on your blog and strengthen your presence on other social networks to mark your online presence.
Do not use links from other social networks
Try not to use social media to get your audience to start following you on other social media, especially in your bio. Instagram itself says it will not approve accounts that use links to add followers on other social networks.
Count on a verified Facebook page
Facebook and Instagram are part of the same business group. Getting the verification badge on Facebook can help your profile to be verified on the other social network.
Here is how to request verification on Facebook:
Access your page settings.
Click on the “General” option.
Click on the “Page Verification” option.
Select the item “Confirm this page”, then click on “First steps”.
Enter the verification code and click “Continue”.
Don’t give up after a disapproval
Finally, there is a limited number of attempts. If your last request has not been approved, try to improve some of the requirements analyzed by Instagram and make a new request within 30 days after the previous attempt.
Is it possible to lose the verification seal?
So with the Community Terms of Service and Guidelines you need to be strictly adhered to to get your badge, breaking any of these rules can cause your account to lose verification.
Check below actions that can put the verification seal at risk:
Sell, transfer or advertise your badge to someone else.
Promote other services through your name, profile avatar or bio.
Try to verify your account through a third party.
What to do when you can’t get verified on Instagram?
The social network itself has some suggestions for accounts that did not meet the requirements to get your badge. One of these methods is to link your Instagram profile with official accounts from other networks, such as Facebook, YouTube and Twitter. However, this can cause your account to remain ineligible to earn the badge.
Did you learn how to be verified on Instagram?
The process for getting the verification badge on the social network is quite simple. However, the requirements required for Instagram to judge your profile as able to receive this feature can be somewhat difficult to achieve.
If you want to learn more about how to improve social media results to increase your chance of approval, learn from experts. Check out our list of the best courses to generate results on Instagram.
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