The changes in habits and behavior brought about by the coronavirus pandemic also brought a new market scenario, in which many physical stores had to close their doors, as several businesses in the e-commerce sector emerged. According to the London Electronic Commerce Association (ABComm), between the beginning of March and April 2020, approximately 100 thousand new e-commerces were opened in London.
In addition to the necessary adaptation to a new reality, many entrepreneurs are keeping an eye on the numbers, which show the possibilities that sell online can bring. To get an idea, according to a study by the Compre & Confie movement, in partnership with ABComm, the segment’s revenue increased by 56% when compared to the same period in 2019.
On the other hand, creating a successful online store goes far beyond launching a website and waiting for customers to appear. To stand out in the face of high competition, it is essential to develop certain processes, which will contribute to making the project really promising at this opportune moment for e-commerce.
Do you want to know more about them so that you can be sure that the time has come to undertake on the internet? Then check out our post!
What to consider before having your own business in the e-commerce market?
The first step for anyone with the goal of create an e-commerce is to understand the sector. It is worth informing yourself about the market, trends, characteristics and particularities, to then assess whether there is identification with the area.
The next step is to assess how you will be present on the internet. That is, what products will be sold, what will be the purpose of the brand, target audience, competition and other details that will indicate the probabilities or not of success of a certain idea or niche.
Not to mention the importance of knowing the possible e-commerce formats, in order to choose those that best meet the demands and the budget.
How to know what is the best type of e-commerce?
THE e-commerce goes far beyond just sell online. This is because, due to an increasing market demand for new tools for electronic commerce, different formats have emerged. The main ones are:
Website developed specifically by a brand, which acts as a sales channel and relationship with the public;
It can be compared to a shopping mall on the internet, where different retailers share the same platform to make their sales online. Among them are Magazine Luiza, Mercado Livre and Amazon;
More than relationship channels, some social networks offer purchase buttons, such as Instagram, YouTube and Pinterest. This means that entrepreneurs who invest in e-commerce can take advantage of these important resources to create engagement and sell.
With this information in hand, it becomes easier to define which sales models will be adopted for success.
In addition to this analysis, other fundamental requirements for an enterprise with good results are to create a strategic plan and a business plan to sell online, which should consider analyzes such as those of the market, target audience and logistics.
How to prepare the environment to have your own business on the internet?
THE right time to open an e-commerce it is not just about choosing the date for the start of sales activities. As we mentioned, before putting the objective into practice, it is essential to study a lot about the behavior of the market and potential customers.
In practice, before anything, preparing the environment consists of knowing where the target audience is, what they are looking for, what pains and desires they have, and understanding the sales channels where they are. These include, for example, social networks and websites visited on a daily basis.
Start with learning how to sell your products and manage inventory, which are among the most important bases for structuring e-commerce.
At the same time, discover and build forms of constant sales for these items, since ensuring the sustainability of the business is essential to take to the next level. In other words, generate enough demand for a financial return.
How do you know if it’s really time?
After doing all the analysis that we mentioned in this post, we must also take into account that, as in any other segment, open an e-commerce it requires more than goodwill.
It is necessary to know that the results do not appear overnight, it is essential to plan to grow in a solid and structured way, in addition to remaining competitive in the market over time.
This depends, for example, on your investment potential and ability to attract traffic, which means adopting different strategies to attract potential customers.
However, if you have passed this stage, you know the market, you have already put your products up for sale, you have connected with customers and checked which items you can sell, it is time to answer 3 crucial questions:
What is your market niche?
Who is your audience, or potential customers?
Who are your suppliers and partners?
From the moment you have this map very clear, in addition to the conditions to conquer traffic on your own and the necessary investment, you will finally be on the right path towards the creation of your virtual store.
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