Instagram seeks to maintain control of its platform through a series of restrictions, the use of clickable links is one of them. Usually, it is not possible to share addresses of other sites through publications, Stories and videos.
However, commercial accounts on the social network have functionality that allows the use of links in certain areas of the social network. The main way to do this is by placing a link in the Instagram bio.
This method is so popular that several companies and influencers are already used to direct their followers to check important information and electronic addresses written in their biography.
In order to use this resource well and make it well used, you need to know how to add it to your bio and know some tips that can optimize the productivity of this functionality.
Check out our article to learn how to shorten a link to optimize its number of characters and put it in your bio. Come on?
What is the link in the Instagram bio?
The biography is a resource offered by several social networks, where people and businesses can their personality or what they do in a limited number of words.
On Instagram, this functionality is even more important, as it is one of the few spaces on the social network that allows the use of clickable links. In this way, followers can become potential customers by clicking on a link that will redirect them to your website or online store.
The link is not something permanent and can be changed as promotions and important landing pages are created in your strategies.
Adding a link to the Instagram bio is a great way to generate traffic to your website. Therefore, explore this resource through your publications by drawing attention to this link, offering advantages and creating a perfect bio.
As for technical information, it is worth noting that the bio space has a maximum limit of 160 characters. That is why it is important to use short links and create texts that direct attention to this email address.
How to put a link in your profile bio
Putting a link in your bio is a very easy task that can be learned in just three steps. This can be done through the application on your cell phone or by accessing your Instagram commercial profile through a computer.
Access your account and go to your profile. From there, you only need to follow the 3 steps as listed in the image below: click on edit, paste the desired link in the text box of the item “Site” and click on the button “Finish”. There, the link has already been added and will be displayed in your bio.
How to create WhatsApp link to add to the bio
There are two ways to create links that direct people directly to a conversation with your WhatsApp number.
The first way is to create your link manually. To do this, you will need to change the URL that is used to redirect contacts to an in-app conversation.
To create your WhatsApp link manually, copy the following code:
Then, after the “=” symbol, add the contact number used in your WhatsApp following the pattern: London DDI “55” + your DDD without a zero + your phone number.
Below is an example of a link created manually using the DD of São Paulo.
If you want to use a simpler, faster and error-approving method, consider using a WhatsApp Link Generator. Through it, just enter your email, your phone and personalize your message.
Use a link aggregator tool
A practical and authorized way by the platform itself to circumvent the limitation of only one link in the bio is to use link aggregating tools.
Through them, several links related to your business, can be gathered in one page. When using this feature, it will no longer be necessary to switch links constantly when a new promotion or landing page becomes relevant.
With this tool, it will be possible to increase your opportunities to generate traffic and conversions by joining these links and creating calls to action for each one of them. Know some options of link aggregators.
How to add links to Stories
The “Drag up” feature is the way links are used in Stories on Instagram. However, not all accounts have access to this feature. To add e-mail addresses to your Stories publications, you need a verified account or a business account with more than 10,000 followers.
When you meet the necessary requirements, access the Edit your Story screen. A two-link icon will be available at the top, next to the stickers icon.
Click on this option and a page will open. Add the desired link in the “URL” field and click the finish button. Finally, click on the “Send to” or “Your Story” button to publish your new Story using a link.
Did you learn to add the link in the Instagram bio?
Adding the link in your profile bio is very important to generate traffic and turn followers into customers. We hope that our article has clarified how to do this task simply and objectively.
If you want to learn more about Instagram and start using the social network to make money, check out our list of the best Instagram courses to generate results.
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