Guest post : Today we invite Matthieu Verne, founder of the ReferenSEO site. The digital sector is not experiencing the crisis! If you are considering a professional retraining and you are attracted to web professions, this article is bound to interest you. Webmaster, developer, web editor, graphic designer: there are many digital professions. Matthieu shares the main possibilities available to you!
The web professions are among those who recruit the most with 170,000 to 212,000 positions to be filled by 2022 in London (Insee). In addition, their variety allows everyone to find the one that will match their skills, whether they are technical or creative. If you are one of the 93% of London people who are thinking of retraining, or even the 21% who take the plunge, the digital sector is an avenue that should not be overlooked.
To become a web professional, discover the different digital professions and find the one that will allow you to flourish.
Computer expert and multi-tasking programmer, the webmaster (or web developer) performs the technical realization and website development. He may also, in the long term, be responsible for maintaining the site.
In the context of the increasing digitization of companies, the webmaster has become essential in all sectors of activity. It must adapt to the specifications provided in order to program the functionalities that meet the customer’s needs.
A solid foundation in one of the different programming languages (HTML, CSS, PHP, JS, etc.) is an essential prerequisite. So if you have an appetite for web development and technology, this is one avenue to consider.
In 2020, WordPress is used by more than 38% of websites, far ahead of its competitors. The market shares of the world leader in CMS (Content Management System) have been increasing steadily since 2011. Whether for an e-commerce, a blog or a showcase site, the WP expert is specialized in creation, integration and development on WordPress.
Unlike the web developer, who can build a site from scratch, mastering web programming languages at your fingertips is not required. However, a perfect knowledge of WP, its themes, plugins and updates is essential. If you are versatile, curious and rigorous, becoming a WordPress developer and integrator is a profession of the future.
The mobile developer or developer of mobile applications is a specialist in the technical realization of a mobile application or site. Thanks to its technical skills, he designs programs for tablets or smartphones.
Directly in contact with the project managers and graphic designers, the mobile developer creates the requested application based on precise specifications. A good knowledge of the different mobile OS and a real culture of the mobile environment are necessary to practice this web profession.
SEO and web visibility
A true specialist in natural referencing, the SEO (Search Engine Optimization) consultant is essential for increase the visibility of a site on the web. At the heart of the digitalization of companies, whatever their sector of activity, it is increasingly in demand.
Its role is to use all “natural”, that is to say non-paying, levers to place its clients’ sites in first position on the search results page. The SEO consultant must therefore have a strategic mind and be proactive, regardless of the SEO pillar mentioned: technical, netlinking or editorial. If there is no university course dedicated to SEO, it is possible to gain skills with the help of solid online training, the secret to success then residing in practice.
SEO web writer
Initially a producer of words, the profession of write content to feed websites and blogs increasingly requires advanced specialization. A solid general knowledge, combined with a curiosity for all subjects and an excellent command of spelling are the basic qualities to become a web editor.
If your retraining leads you more specifically to writing and word fluency, specializing as a storyteller or copywriter are avenues to explore. If the strategy and project management attract you, it is possible to strengthen your SEO skills to be able to support clients in content management, like a real partner.
Website creation – Custom price estimate
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Visual communication and creativity
The main mission of the graphic designer is to showcase a company’s products, services or brands, through visual creations. Beyond the construction of graphic elements, it is responsible for to define and shape the visual identity of its customers according to specifications.
In addition to mastering graphic design tools (Photoshop, Illustrator, etc.), this profession requires great creativity. If you already have the latter, training yourself on the software mentioned is the last step before you start. The computer graphics designer, meanwhile, leaves more room for technical aspects, even if he remains a creative. It is also said of him that he is an artistic designer.
Turned towards the creation of web pages, the web designer aims toergonomically arrange the different graphic elements. Photos, font size, colors used, choice of pictograms: the web interface is its domain.
A kind of web design specialization, UX design is the art of making the user experience as pleasant as possible (UX for User eXperience). At the crossroads of technique and creativity, this web business is in full development. Whether it is to become a Web designer or UX designer, as a visual communication professional, knowledge of software such as Flash, Image Ready or Photoshop is inevitable.
Web and social media professions
The CM or Community Manager is the voice (and keyboard) of the brand or company on social networks (RS). Patience, strategy and creativity are essential qualities for this SAR expert. Obviously, a perfect command of the London language and writing techniques is essential.
Contributing to the visibility of its customers, a great knowledge of the community dimension of the Internet and the particularities of the main social networks (Facebook, Twitter, Instagram, LinkedIn, etc.) is required. Its main missions areanimation and moderation of discussions and brand accounts, related to the company’s activities. If you like the fields of marketing and communication and you are very responsive, the job of community manager is for you.
Social media manager
More and more present in communication teams, the Social media manager is a booming profession. As a digital expert, he defines and implements the company’s communication strategy on social networks. In order to optimize deployment, he takes care of monitoring and studies key performance indicators (KPIs or KPIs).
Thus, in addition to an in-depth knowledge of social networks, rigor and a sense of method are essential to create, implement and evaluate a clear and relevant strategy.
Digital communication and digital media
At the heart of the company’s digital marketing strategy, the communications manager organizes communication actions. Whether in delegating to his teams or carrying out himself the work, its primary objective is to promote the image of the company, in line with its objectives and the editorial line.
A true web communication project manager, it is essential to know how to work in a team. An ideal professional retraining for those who want a versatile job where autonomy is sought after.
The data scientist’s mission is to analyze and convert data into “smart data”, ie knowledge relevant to marketing objectives. Its goal : enable the company to communicate better thanks to precise information. According to INSEE, 28% of people working in digital, whose workforce doubled between 2009 and 2017, work in data analysis and artificial intelligence. Its extreme specialization therefore makes it a sought-after profile.
At the heart of the database, this profession requires notions of statistical calculations, an excellent command of analytical tools and a great intellectual curiosity. If you also have a passion for mathematics, go for it!
Whether your skills and interests revolve around code, words, or creativity, there is a web profession that is right for you. Take advantage of the good health of the digital sectors to carry out a professional retraining which puts all the chances in your side.