We are in a world where social shares and viral content are popular. What good is it if you have interesting content that you have prepared by work but no one sees it? That’s why your content must be shareable to get as many views as possible.
Shareable content spreads among more people on the internet as viewers connect with a topic, idea or story and click on your content to share them with their friends and followers. In this context, if you want your content to stand out with many shares, you must first answer some important questions and draw a plan accordingly.
Can the topic be shared?
An engaging topic is essential at the core of any shareable content. People share engaging content that spark different emotions in their hearts and minds. It is necessary to give visitors a stimulus to involve other people and make them want to inform.
These stimulants can be:
»Emotional content: It attracts the attention of the audience and makes them feel something.
»Content linked to identity: It makes it easy for readers to feel connected and view themselves in the content.
»Trending content: Content related to current issues and trendy fads.
»Valuable content: Content that provides answers, solutions, and helpful advice.
You can click on one of these highly interactive posts to pre-research. You can start by identifying what makes them stand out in terms of shareable content. Do they provide custom infographics? Does it contain expert opinions? Make a list of what makes this particular content unique. You can then apply these detections to your own content.
Is the Title Eye-catching and Shareable?
Headlines are so important that they can trigger social sharing on their own. A strong, captivating headline is essential for creating shareable content:
The following criteria are important for this:
→ Being clear about what the reader will gain or learn
→ Detailing what information is included in the content
→ Explain what the reader will get as a result of the reading
→ Showing content that can be easily scanned by publishing lists
→ Adding the best keywords most likely to grab your target audience’s attention
Images: Is It Sized And Designed For Social Sharing?
Adding a dazzling, eye-catching graphic to your post will increase the likelihood of being noticed and re-shared. For example, tweets with images are said to receive 150% more retweets than those without images.
To create shareable social media content, you always need to include featured images sized and designed for social sites.
Is Content Easy to Share?
It is not always content that encourages visitors to share. It is also about the layout and options within the website itself. It is not surprising that the shared content is posted on web pages that promote sharing.
→ By promoting sharing options on your content pages, you can make it easier for them to spread your story online.
→ You’d better add social sharing buttons to all your pages so it’s simple and easy for readers to take action.
→ No matter what kind of content you produce, you should always add easy-to-spot share buttons. You can strategically place a share button next to an interesting statistic or infographic. The goal is to offer added value next to the share button.
If you handle these content creation questions carefully, you can be sure that all your content is prepared for both search and share. Keeping these issues in mind will help you create more shareable content. You can also check out our other articles to help your content gain more sharing and visibility through search engines.
*The article has been translated based on the content of https://www.moradam.com/20180211206703/sosyal-medyada-paylasilabilir-blog-icerigi-olusturma-yollari/ by www.moradam.com
. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!
*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.
*We always respect the copyright of the content of the author and always include the original link of the source article. If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!