How to create a book blog in just 5 steps: complete guide 2020


Are your passion books? Why not exploit it for create a blog about books, a kind of virtual book club that can reach people who share your same passion?

And if you could also make money from your blog, it would be the perfect opportunity to start a new online business!

Creating a blog is not difficult, I invite you to read my guide on how to create a WordPress blog.

But first, let’s see the 5 steps you will need to take to create a book blog.

1) Choose hosting and domain

Hosting and domain for your book blogThe first step in creating a website, of any type, is to purchase a hosting plan and choose a domain.

The domain is the name of your site, which has a very important function in defining your identity on the web.

To create a book blog, I suggest you choose a domain that makes the topic clear, with a pinch of creativity.

For example, you can invent word games from the title of a famous novel and combine it with the concept of “blog” or “online”.

The choice of hosting must instead be oriented towards quality first of all. But what does “quality hosting” mean?

  • Reliability and safety
  • 24 hour assistance
  • High performance
  • Simplicity of management

All these qualities are widely respected by SiteGround, the # 1 hosting service on the market. The technical assistance in Italian is extremely effective and its reliability is guaranteed by the excellent reviews on this provider that you can also read on Trustpilot.

Find out more about SiteGround by reading my review.

2) Use WordPress to create your book blog

Once your hosting plan is active, you can immediately install WordPress. This platform, created precisely for the creation of blogs, is the best ever to create any type of website.

Choosing WordPress to create your book blog will allow you to give your site a professional look and include useful features for your visitors.

3) Choose the theme for your book blog

A WordPress theme is not just the look and feel of your pages, it is much more! Choosing the right theme will allow you to have already included features that will make your blog unique and interesting.

If you mean create a blog that mainly deals with book reviews, try the Made theme. It will allow you to show your detailed ratings of the books you are going to talk about, where you can enter, for example, a score for the plot, for the style, for the characters etc.

If your blog is connected to the promotion of a library, you can use Bookshelf, which allows you to sell books online using WooCommerce and at the same time create a simple yet original looking blog.

Bookshelf theme

4) Create content for your blog

Your book blog must now be populated with interesting content. Before you dive headlong into article creation, take some time to reflect on the entire site structure.

First, you need to create a few pages that are key:

  • There home page – must show the main features of your blog, highlight any promotions and offers, and must entice visitors to explore other sections;
  • Page Who we are / Who I am – is the page where you introduce yourself, where you tell who you are and where your passion for reading comes from;
  • The page of products or gods services – if you intend to make money with your blog, you may have products or services to offer. Create a section of your site entirely dedicated to sales;
  • Contacts – it is important to maintain contact with your readers. Insert the contact page in your menu in order to make communication with you quick and easy;
  • Blog – the Blog page must collect your most recent articles and highlight the ones you think are most important or on which you want to divert the most traffic.

After creating the pages of the site, think carefully about the structure of the actual blog. You will need to have specific categories to allow visitors to find their way around it. You could create a category for each literary genre, or develop a more original type of structure, such as collecting books based on the geographical area or historical period in which they are set.

Your articles can be structured in many different ways. The classic review or top 10 have some success in this area, but you can also add prestige to your blog by interviewing a writer or speaking first about a newly released book.

5) Promote your book blog on social media

The last step for the complete realization of your book blog is its promotion on social networks.

For example, create a Facebook page or a discussion group focused on the topic of Books, invite all your friends and involve them through reading challenges, creating polls, sharing the best quotes from the books you have read or telling trivia about the authors.

But remember that “social” doesn’t just mean Facebook. Create Twitter, Instagram, Pinterest profiles and search communities of reading enthusiasts that you can join.

How to make money with a book blog

Now that your blog is online and starting to attract traffic, you can start thinking about a monetization system. The simplest is through the sale of books, which can be done either if you own a physical bookstore, or through affiliations with an online bookstore or even with Amazon.

Thanks to the affiliation, every time a person purchases a book through your site, you will receive a percentage of the sale.

Through a book blog, you can also sell physical or virtual products to reading lovers. Some examples:

  • cups or cushions decorated with famous phrases taken from the most beautiful books;
  • original bookends and bookmarks (including handmade ones created by you);
  • diaries and agendas to track the books read during the year …

Look at the monetization strategies of other book blogs on the web and get inspired to develop your online business.



Starting a book blog isn’t complicated and just follow these 5 steps to be online in no time. It is important, however, to devote yourself to it consistently and also stay active on social media to ensure that your efforts will soon pay off.

Have you already started working on your book blog?

At what stage of its design did you find it most difficult?

Write us in the comments if you need more advice!

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