Unlike what you might think, create a Team or About Us page on your WordPress site it is a fundamental element to establish a relationship of loyalty and much more “human” with the people who visit your site.
If behind the virtual facade of your business there is a team to know, it is important to dedicate a page to it that does not simply tell about it, but that involves the customer more by taking care of aspects such as design and interactivity.
So here are the elements that should never be missing in a Team page of a website and my advice on how to best achieve it.
How to create a team page in WordPress
First of all, create the page dedicated to your team. You can call it with the classic “Who we are”, or “Team”, or “Our team”.
Once ready, remember to add it to your main menu. The ideal would be to add it towards the beginning, among the first items.
Add photos of your collaborators
To gain the trust of your customers and make your collaborators known, the first thing to do is to add beautiful photos of each of them (make sure they are optimized!). A foreground with a white background is sufficient, but you can customize the photos by adding a background that matches the style of your site.
Some sites use an avatar or icon. While it may seem more original and creative, it may feel more detached, less professional and not give the impression of a real team made up of real people.
Associate profiles with social platforms
Today who doesn’t have a LinkedIn, Facebook or Twitter profile? An original alternative is to decide to create a sober team page in WordPress, with the addition of plugin buttons for social networks. Obviously, if your employees give consent to link their profile to social networks, we recommend that you make sure they are careful about what they post publicly.
How to make your team better known
To complete the Team page on your website, enter a description of each member, consisting of their role in your company and a small bio.
Although many websites opt for a short and concise profile, other websites choose to do the opposite. The advantage of extended profiles is that in this way, customers can learn more about the expectations and philosophy of the company in question.
When each member’s photo is clicked, detailed profile information appears, with social links included.
We have seen together how to create a team page in WordPress different from the usual, thanks to the ideas we have proposed to you.
Did you find inspiration thanks to our article?
Do you have a particular idea in mind that you didn’t find in the list?
Leave a comment below or contact us for any information, we will be at your complete disposal.
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