You can’t force people to share your content on Facebook & Co. But you can give them an incentive.
Lately I have been asked more and more often how to implement the functionality “Pay with a like“ and so I decided to write a tutorial about it.
Would you like to know more? I’ll explain immediately what it is.
Block content to increase shares
There functionality “Pay with a like” (Pay with a Like) consists of blocking the content of a page until the visitor clicks on the Like button, or on the one to share the content.
Once the required action has been taken, the content can be viewed. I present to you some plugins for WordPress that allow you to activate this function in a very simple way.
The Content Locker plugin is available in free and premium version. Created by the MyThemesShop team with the aim of helping you increase the engagement of your readers, it is very simple to use.
Install and activate the plugin, then create your first “Locker” by going to Content Locker> + Social Locker.
You can add several buttons: the like on Facebook and the posting of a tweet are available in the free version. Sharing on Facebook, Twitter Follow button and others are included in the Pro version.
Customize your buttons and the message that will be displayed, finally click on the button Publish.
In the box Manual locking a shortcode will appear. Copy it and go to the page whose content you want to block.
Add the first part of the shortcode to the beginning of the content to be blocked, and close the shortcode at the end.
Now, a user who opens your page will not be able to see the content included within the shortcode until they perform one of the actions you requested.
In the section Social Locker> Settings you will also find the settings to link the plugin to your newsletter. So, for example, the content will be unlocked when a person signs up for your newsletter.
A note of caution! Content Locker is a really good tool for increasing shares, though do not abuse it. Use this plugin for i truly special content. If a piece of content is not interesting enough, instead of sharing it, users will leave the page a little annoyed.
Social Share & Locker Pro WordPress Plugin
If you want to use a more complete and customizable tool, I suggest you try Social Share & Locker. With this plugin you will block the content of your pages until it is shared on social networks.
More than “Pay with a like”, we are talking about “Pay with a share”.
There are 60 buttons, from Facebook to Pinterest, from sharing via email to Telegram
It is also possible to show or hide the block based on the type of user: if they are a registered user, if they have already commented, if they have a certain WordPress role, and even if they visit your site from a mobile device.
Choose between different templates for your message, activate the transparency display of the content and customize various aspects of the style.
Opt-in Content Locker for WordPress
Opt-in Content Locker blocks the content until the user subscribes to your newsletter.
Very easy to use, just use a shortcode to enclose the blocked content and you can connect with different newsletter services, such as Mailchimp, GetResponse, Aweber and others.
In this article, you discovered the functionality Pay with a like to engage your visitors more, showing the contents only after their like, their sharing or subscription to the newsletter.
Do you like this feature?
In your opinion is it effective for increasing the shares of your site?
Do you think you will try to use it?
As always, I can’t wait to hear what you think in the comments.
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